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Wednesday, November 27, 2013

Coke isn't Christ

This came across my twitterfeed today: "Coca-Cola was invented in 1896. In 117 years, the logo and product is now known by 94% of the world's population. In 2,000 years the Gospel is not."

I understand the point...sort of.

But the gospel can not be marketed as a soft drink...and Coke did not have the forces of Satan, the world, and the flesh against it.

Yet it appears the church -  broadbrush - awaits the "new" thing that will make evangelism easy...or at least easier.

But it is not, nor can it  be, "easy."

To share Christ means to share life. To share life means to learn to die to self. To die to self is extremely difficult...and needs to be repeated as we experience mini and major resurrections. 

Yes, the Body spends too much time fighting against itself, entertaining itself, and promoting fractional facets of the faith rather than "that which is of first importance...the gospel."

But even unintended guilting will not motivate.

People expect us to talk about what is important to us.

Therefore I need to be thankful I have another day to ask important is the gospel to me? How concerned am I about...not so much the millions that have not heard...but the nextdoor neighbor who has not heard? The fellow student who has not heard? The coworker who has not heard?

Bottom line...the issue is not motivation; the issue is obedience.

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