For over three decades I've been involved in Bible Quizzing.
A new season has started...and hundreds if not thousands of teenagers are reading, thinking about, memorizing big chunks of the gospel of Matthew.
Why do we in the Bible Quiz Fellowship (and many other ministries/denominations) make the effort?
John Piper helps answer the question:
"The Spirit inspired the Word and therefore He goes where the Word goes. The more of God's Word you know and love, the more of God's Spirit you will experience." (in Desiring God)